Samsung Launches HDR10 Plus Advanced on Prime Video for 2026 TVs
Updated
Updated · The Verge · Aug 4
Samsung Launches HDR10 Plus Advanced on Prime Video for 2026 TVs
3 articles · Updated · The Verge · Aug 4
Summary
Prime Video will carry Samsung’s HDR10 Plus Advanced globally this month, with playback initially limited to Samsung’s 2026 TV lineup and supported titles.
The format adds scene-specific metadata for more precise HDR, letting TVs optimize tone mapping for parts of the screen rather than the whole frame.
Samsung says the system also supports Intelligent Motion Smoothing, aiming to improve fast-moving sports and action while avoiding the stronger “soap opera” look on films and TV.
The rollout puts Samsung’s Dolby-free rival ahead of Dolby Vision 2 availability, which Hisense, Philips and TCL support on new TVs but which still appears to need software updates and more content partners.