iTP Partners moved to Cetera from Osaic and simultaneously launched Blue Horizon Equity, an independent RIA starting with about $3.5 billion in assets under administration and nearly 50 advisors.
Cetera won the mandate after iTP reviewed multiple broker-dealers, with founders Bob Sansone and Jeff Hartman citing Blueprint's flexible infrastructure, multi-custodial setup and ability to keep Pershing.
Blue Horizon will run on Cetera's Blueprint platform, which provides middle-office support and RIA autonomy aimed at helping advisory firms scale without building the infrastructure themselves.
The firm says the transition is meant to accelerate recruiting and asset growth by offering advisors equity ownership inside iTP's model, while Cetera points to 98.4% advisor retention as evidence of its support system.