IMAX Adds Spider-Man: Brand New Day on Aug. 6 as $430 Million Weekend Reshapes Screens
Updated
Updated · The Verge · Aug 3
IMAX Adds Spider-Man: Brand New Day on Aug. 6 as $430 Million Weekend Reshapes Screens
3 articles · Updated · The Verge · Aug 3
Summary
Spider-Man: Brand New Day will open in select digital IMAX theaters across North America on Thursday, Aug. 6, ending The Odyssey’s sole hold on those screens.
The shift comes after The Odyssey’s exclusive three-weekend IMAX run expired and both films helped deliver a record $430 million domestic box office weekend.
Spider-Man drove the bigger surge, taking in $355 million after its July 31 release — the second-largest North American debut since Avengers: Endgame in 2019.
The Odyssey still pulled $51 million weeks after opening and will remain in the global IMAX network, where it has already generated $221 million.
That performance helped make July IMAX’s highest-grossing month on record, with the company saying The Odyssey is its only title to produce multiple $40 million-plus global weekends.