Imax Splits North American Screens for $355 Million Spider-Man Opening as The Odyssey Keeps 41 70mm Sites
Updated
Updated · Hollywood Reporter · Aug 3
Imax Splits North American Screens for $355 Million Spider-Man Opening as The Odyssey Keeps 41 70mm Sites
3 articles · Updated · Hollywood Reporter · Aug 3
Summary
Aug. 6 marks a programming reversal for Imax, which will now share select North American digital screens between Spider-Man: Brand New Day and Christopher Nolan’s The Odyssey after initially favoring the Nolan film.
A $355 million opening weekend — the second biggest ever — drove the shift, with Imax saying Spider-Man’s early run in China, Japan and South Korea already delivered $23 million.
The Odyssey still retains Imax’s 41 global 70mm film locations and will remain on the network through at least Sept. 17, preserving a key part of Nolan’s premium-screen rollout.
Imax said Spider-Man has generated $365 million in franchise receipts to date, while The Odyssey has reached $221 million in Imax box office, underscoring why the company is now balancing two major draws.
With Tom Holland starring in both record-breaking blockbusters, how will this unprecedented IMAX screen handover reshape Hollywood's box office landscape?
Are massive billion-dollar blockbusters saving the cinema industry, or quietly monopolizing every premium screen left?
Why is Christopher Nolan's ancient epic triggering an unprecedented red-carpet frenzy in China's most exclusive film venues?