Updated
Updated · techeconomy.ng · Aug 3
OPay Pushes #OPayIsOkay Campaign as 2025 Transaction Value Jumps to $358 Billion
Updated
Updated · techeconomy.ng · Aug 3

OPay Pushes #OPayIsOkay Campaign as 2025 Transaction Value Jumps to $358 Billion

3 articles · Updated · techeconomy.ng · Aug 3

Summary

  • #OPayIsOkay is trending because OPay Nigeria is driving a trust campaign across X, Instagram and Facebook to rebut rumors that the fintech is unsafe, fake or unable to reverse mistaken transfers.
  • Street interviews, customer testimonials and partner amplification are fueling the hashtag, which OPay is using to stress reliability and service rather than respond to any fresh outage or scandal.
  • The company is backing that message with scale: annual gross transaction value rose to $358 billion in 2025 from $166.2 billion in 2024, while monthly active transacting users reached 39.32 million by end-2025.
  • OPay says it has more than 45 million users and over 1 million merchants, underscoring its position in Nigeria's cashless-payments push as it pursues longer-term goals of 1 billion users and 10 million merchants.

Insights

Is OPay quietly integrating with national cybersecurity hubs to fight organized crime, or is this trust campaign merely a PR stunt?
Will OPay's push for added transaction friction to prevent fraud ultimately frustrate users and drive them to competitors?
Can a catchy marketing campaign truly shield Nigerian fintech users from the rapidly evolving threat of AI-driven financial scams?