OpenAI Launches Supply Co. With $175 Sweater as Tech Firms Push Corpcore
Updated
Updated · The New York Times · Aug 3
OpenAI Launches Supply Co. With $175 Sweater as Tech Firms Push Corpcore
3 articles · Updated · The New York Times · Aug 3
Summary
OpenAI last month unveiled Supply Co., a branded merchandise shop selling a $175 embroidered half-zip sweater, $15 crew socks and a $70 tie-dyed ChatGPT basketball.
The company pitched the gear as a physical reminder of creativity, reflecting a broader effort by AI and software firms to turn corporate swag into status-symbol products.
Anthropic, Figma and Palantir are making similar moves with limited-run hats, designer collaborations and a $239 chore coat aimed at recasting tech brands as lifestyle labels.
That shift marks a break from Silicon Valley's older uniform of plain logo T-shirts, gray hoodies and conference freebies, as companies chase taste, scarcity and cultural cachet.