TCL's RayNeo Ranks No. 3 in Global AR/VR Glasses Market With 6% Q1 Share
Updated
Updated · Boy Genius Report · Aug 2
TCL's RayNeo Ranks No. 3 in Global AR/VR Glasses Market With 6% Q1 Share
1 articles · Updated · Boy Genius Report · Aug 2
Summary
Counterpoint Research ranked RayNeo the world’s third-largest AR/VR glasses maker in Q1 2026, giving the TCL-backed brand a 6% global market share behind only Meta and Sony.
Founded in 2021 and incubated by TCL, RayNeo was allowed to operate like a startup, helping it move quickly in a fast-changing wearable market.
RayNeo’s traction has been driven by compact products such as the Air lineup, which lets users view a large virtual screen from phones, handheld consoles and the company’s Pocket TV device.
The brand also sells standalone X-series glasses with built-in AI on Qualcomm Snapdragon XR platforms, showing TCL’s push beyond TVs and phones into newer hardware categories.