People are finding it harder to tell authentic online content from fabricated material as AI-generated text, images, video and voice clones grow more convincing.
Four forces are driving that confusion: information overload, a thinning line between real and fake, rapid deepfake adoption, and heavy reliance on social media as a de facto source.
The report recommends four countermeasures—multi-layer verification, AI detection tools, source tracing, and stronger media literacy—while warning that no single checker is enough.
Its broader conclusion is that trust online is eroding, but careful verification and better digital literacy can still preserve the value of genuine content.