India App Spending Hits Record $345 Million in Q2 as Premium Services Drive 35% Growth
Updated
Updated · TechCrunch · Jul 31
India App Spending Hits Record $345 Million in Q2 as Premium Services Drive 35% Growth
2 articles · Updated · TechCrunch · Jul 31
Summary
$345 million in consumer spending made Q2 India’s biggest-ever mobile app quarter, with revenue up 35% from a year earlier even as downloads held around 6.3 billion.
Sensor Tower said wider use of UPI, digital wallets and paid subscriptions is lifting monetization, shifting growth toward generative AI, streaming and productivity apps rather than gaming.
AI became a major revenue engine, with ChatGPT and Claude contributing nearly 83% of India’s AI app revenue, while Google One ranked as the quarter’s top-grossing app.
India posted the fastest Q2 app-revenue growth among major markets, ahead of Mexico’s 30% and Turkey’s 25%, while U.S. app revenue fell 3%.
Revenue per download still trails mature markets such as the U.S., South Korea and Japan, but non-gaming apps now make up 68% of India’s mobile app revenue, pointing to further room for growth.