Updated
Updated · WTOP · Jul 29
48% of U.S. Parents Plan Back-to-School Spending Cuts as 80% Cite Higher Living Costs
Updated
Updated · WTOP · Jul 29

48% of U.S. Parents Plan Back-to-School Spending Cuts as 80% Cite Higher Living Costs

2 articles · Updated · WTOP · Jul 29

Summary

  • A U.S. News survey of 1,200 parents and guardians found 48% plan to cut back on back-to-school spending this year as families prepare for classes next month.
  • Eighty percent said gas, groceries and other everyday necessities are straining budgets more than school-supply prices, while 29% reported losing a job in the past three to six months—up 4 percentage points from last year.
  • More than half have already started shopping and expect to spend up to $300 per child, with clothing and shoes among the biggest expense categories.
  • More than 20% said their children will help cover costs through allowance money or summer-job earnings, and parents are increasingly turning to thrifting, store-hopping, retailer sales and tax holidays to save.

Insights

With gas prices soaring and budgets tight, what hidden digital strategy are parents using to fund back-to-school shopping this year?
Despite families slashing budgets, why might total back-to-school retail spending remain shockingly unchanged in 2026?
Are state tax holidays truly saving families money, or just masking the deeper financial crisis of everyday inflation?