Reddit Builds TikTok-Style Video Feed for Viral Text Posts, Eyes Testing in 2026
Updated
Updated · techbuzz.ai · Jul 31
Reddit Builds TikTok-Style Video Feed for Viral Text Posts, Eyes Testing in 2026
3 articles · Updated · techbuzz.ai · Jul 31
Summary
Reddit is developing a feature that turns popular text posts into watchable or listenable videos, with CEO Steve Huffman saying testing could start later this year.
The product mirrors a TikTok format in which narrated Reddit stories run over gameplay or other looping visuals, a genre that already draws millions of views on outside platforms.
Reddit is trying to pull that attention and ad revenue back to its own app by making text-heavy threads easier to consume passively while commuting, cooking or scrolling.
The move extends a broader video push disclosed in Reddit's Q2 updates, as the company seeks deeper engagement from its 130 million daily active unique users amid weaker traffic from search.