Orchid Markets AI to Fix Relationships, Drawing 59% Confusion Warning
Updated
Updated · WIRED · Jul 31
Orchid Markets AI to Fix Relationships, Drawing 59% Confusion Warning
2 articles · Updated · WIRED · Jul 31
Summary
Wednesday’s Orchid promo showed the AI rescuing a boyfriend who forgot his anniversary, booking dinner and ordering lilies so he could still take credit.
X users and a Los Angeles couples therapist criticized the pitch for rewarding “weaponized incompetence” and replacing direct communication with AI-mediated triangulation.
13,000 adults surveyed by astrology app Hint underscored the skepticism: 59% said AI dating advice left them more confused, while 47% delayed relationship decisions after using it.
Orchid’s broader pitch is workflow automation across connected apps, suggesting the relationship ad was mainly a high-attention marketing hook rather than a distinct couples product.