Updated
Updated · CBR · Jul 28
Bethesda Launches 40th-Anniversary Fallout Merchandise Ahead of July 30 Celebration
Updated
Updated · CBR · Jul 28

Bethesda Launches 40th-Anniversary Fallout Merchandise Ahead of July 30 Celebration

3 articles · Updated · CBR · Jul 28

Summary

  • Bethesda put new Fallout merchandise on sale Tuesday, including a Nuka-Girl Blast Off tee and a 12.8-inch Nuka Girl Rocketsuit statue carrying a Nuka-Cola bottle.
  • July 30 marks the start of the company's 40th-anniversary merchandise rollout, which also includes T-shirts and crew necks featuring Bethesda's original logo from its early Elder Scrolls era.
  • The push ties Bethesda's 1986 founding to one of its biggest franchises, even though Fallout itself began in 1997 and broke into the mainstream with 2008's Fallout 3.
  • Bethesda is already looking past the anniversary push to Fallout's next milestones, with Fallout 5 in development and Fallout 3 and Fallout: New Vegas remasters previously announced ahead of the series' 30th anniversary in 2027.

Insights

With a $499 Nuka-Girl statue and early-stage game plans, how is Bethesda turning Fallout into a year-round brand beyond new releases?
Why is Bethesda spotlighting premium Fallout collectibles now, and could the 2026 merch rollout be setting up bigger 2027 franchise reveals?