Updated
Updated · The Washington Post · Jul 30
Dermatologists Warn 52% of Young Women Intentionally Tan as 'Tanmaxxing' Fuels Cancer Risk
Updated
Updated · The Washington Post · Jul 30

Dermatologists Warn 52% of Young Women Intentionally Tan as 'Tanmaxxing' Fuels Cancer Risk

3 articles · Updated · The Washington Post · Jul 30

Summary

  • A new JAMA Dermatology study found intentional outdoor tanning remains common, led by 18-to-24-year-old women at 52%, as dermatologists warn the social-media-driven “tanmaxxing” trend is unsafe.
  • Doctors say no tan is safe because tanning itself signals UV-triggered DNA damage that raises skin-cancer risk; about 1 in 5 Americans will develop skin cancer by age 70.
  • Experts link the trend to sunscreen misinformation, distrust of medical advice and the mood boost from sunlight, which may reinforce sun-seeking behavior.
  • Tanning beds can be even riskier than outdoor sun exposure, with one study tying their use to an almost threefold increase in melanoma risk.
  • Dermatologists recommend broad-spectrum SPF 30 or higher, reapplication every two hours, protective clothing and self-tanners for color without UV exposure.

Insights

Does a “base tan” protect you, or is social media reviving one of the most dangerous skin myths?
If intentional tanners get more sunburns, what would actually convince them to stop before the damage turns into skin cancer?