Sources

6 Total Sources

Adidas Misses Q2 Profit at €574 Million as €212 Million World Cup Spend Hits Shares

Left25%

Center75%

Bloomberg6d ago

Adidas Q2 Profit Disappoints Due to World Cup Marketing Spend

Adidas shares slide record 17% as profit miss taints sales upgrade | Reuters

AD HOC NEWS6d ago

Adidas Investors Eye Two Key Triggers as Half-Year Report Approaches

Adidas' World Cup Win Comes at a Cost as Q2 Marketing Spend Tops $1 Billion

Adidas shares fell sharply after heavy FIFA World Cup marketing costs weighed on quarterly profits, overshadowing strong sales. The company raised its full-year sales outlook, but the earnings miss unsettled investors. . . #

RTÉ News6d ago

World Cup, retro apparel boost Adidas sales, profit lags