OnePlus Retires OxygenOS Globally as Memory Costs Jump 4x and Sales Slide
Updated
Updated · Gizbot · Jul 28
OnePlus Retires OxygenOS Globally as Memory Costs Jump 4x and Sales Slide
3 articles · Updated · Gizbot · Jul 28
Summary
OnePlus is replacing OxygenOS with Oppo’s ColorOS on all phones worldwide after confirming a broader pullback from the US and Europe on July 16.
4x higher memory-chip prices since September 2025 and a 10% Indian smartphone market drop in April-June made maintaining a second Android skin too costly, especially as AI features raise software-development expenses.
Since 2021, OxygenOS and ColorOS have already shared the same underlying code, leaving mostly branding differences such as fonts and wallpapers while still requiring duplicate investment.
By 2025, OnePlus’s India market share had fallen to 2.4%, and its Nord mid-range line accounted for two-thirds of sales, weakening the case for funding premium standalone software.
BBK’s move also extends to Realme UI, underscoring a wider shift toward software consolidation as brands chase lower costs and struggle to preserve distinct identities.