Aug. 5 will bring a Jimothy-themed promotion to the Mariners' game against the Detroit Tigers, with rookie cards for the first 20,000 fans and Jimothy T-shirts also available.
Seattle is tying the event to Jimothy, a local raccoon whose unusually short torso from an apparent genetic condition helped turn it into a viral internet sensation.
The promotion shows a Major League Baseball club leaning into a hyperlocal online meme to drive fan engagement, a style more often associated with minor league theme nights.