Google TV, Android TV Capture 14% of U.S. Streaming OS Market, Ranking No. 3
Updated
Updated · 9to5Google · Jul 29
Google TV, Android TV Capture 14% of U.S. Streaming OS Market, Ranking No. 3
2 articles · Updated · 9to5Google · Jul 29
Summary
Hub Research data published by The Streamable put Google TV and Android TV at 14% of the U.S. streaming OS market, behind Roku’s 37% and Amazon Fire TV’s 17%.
That share places Google ahead of Samsung’s Tizen, Apple’s tvOS and LG’s webOS, a stronger U.S. position than the platform is often assumed to hold.
Google’s standing is supported by broad device distribution through TV brands including TCL and Hisense, plus streaming players that may have lifted its share versus earlier smart-TV-only rankings.
The same survey found users most want AI TV tools that filter out unwanted content and recommend similar shows—features Google TV already offers.