Updated
Updated · Fortune · Jul 28
51% of Gen Z Reports Weekend Loneliness as High Costs Keep 68% From Going Out
Updated
Updated · Fortune · Jul 28

51% of Gen Z Reports Weekend Loneliness as High Costs Keep 68% From Going Out

1 articles · Updated · Fortune · Jul 28

Summary

  • 51% of Gen Z adults report weekend loneliness in a new Harris Poll, the highest of any generation and 37 points above Boomers' 14%.
  • 68% say going out is not worth the hit to their wallet, 62% avoid weekend plans to dodge financial regret, and 71% would save an unexpected $100 or use it for bills.
  • The squeeze extends beyond nightlife: half of Gen Z now feels financially insecure, roughly one in three still live at home, and renters and women report sharper limits on spending for fun.
  • Screens appear more fallback than preference—52% want more in-person social time, only 6% are satisfied with it, and majorities in the U.S., U.K. and Australia say digital connection cannot replace face-to-face time.
  • 85% have already built cheaper ways to socialize, from hosting at home to wellness meetups; researchers say that 'high intent, low budget' behavior could reshape social venues as Gen Z's spending power grows toward a projected $9 trillion by 2034.

Insights

As traditional nightlife becomes unaffordable, will the surge in free hobby groups permanently redefine how a whole generation finds connection?
If public spaces reject young people without money, how long until this financial loneliness forces cities to entirely rethink urban design?
With dating apps funding real-world clubs in 2026, are tech corporations becoming the new architects of our offline communities?