Updated
Updated · Forbes · Jul 25
Sony Launches $259.99 Reon Pocket Pro Plus in U.S. as Heatwaves Lift Demand
Updated
Updated · Forbes · Jul 25

Sony Launches $259.99 Reon Pocket Pro Plus in U.S. as Heatwaves Lift Demand

3 articles · Updated · Forbes · Jul 25

Summary

  • Sony’s Reon Pocket Pro Plus is now on sale in the U.S., with the $259.99 wearable neck cooler already out of stock on Sony’s site shortly after arrival.
  • The device cools the back of the neck through a metal plate worn under clothing, while a vent pushes extracted heat away and leaves the user’s hands free.
  • A bundled wireless TAG measures ambient temperature and works with a smartphone app to auto-adjust cooling; users can also change settings manually on the device.
  • Sony says the new model cools 20% more than the previous version, adds overheat shutoffs and Smart Mode, and runs up to 10 hours on its second-coldest setting.
  • The product also doubles as a warmer in colder weather, positioning it as a year-round wearable as U.S. buyers look for relief from extreme summer heat.

Insights

Can a bulky, non-waterproof neck gadget truly revolutionize personal climate control, or is it just an overpriced office gimmick?
Why does Sony's sold-out $260 wearable AC fail in the exact sweaty outdoor conditions you would expect to need it most?