Updated
Updated · TheWrap · Jul 24
Amazon MGM Studios Names Pia Barlow VP of Series Marketing, Starting Aug. 3
Updated
Updated · TheWrap · Jul 24

Amazon MGM Studios Names Pia Barlow VP of Series Marketing, Starting Aug. 3

3 articles · Updated · TheWrap · Jul 24

Summary

  • Pia Barlow will join Amazon MGM Studios on Aug. 3 in a newly created role overseeing marketing for Prime Video’s U.S. and global original series.
  • Sue Kroll, Amazon MGM’s global head of marketing, said Barlow will lead series campaigns in a role parallel to film marketing VP Stephen Bruno and report directly to her.
  • Barlow arrives from HBO Max, where as VP of originals marketing she led campaigns for titles including “House of the Dragon,” “Hacks” and “The Pitt.”
  • Her background also includes Netflix series such as “Orange Is the New Black” and “Queer Eye,” plus film marketing at Twentieth Century Fox on “The Greatest Showman” and “The Post.”

Insights

Will Amazon's new dedicated TV marketing chief use grassroots tactics to finally push overlooked Prime Video originals into the global spotlight?
Can a former HBO executive's tailored marketing playbook single-handedly rescue Prime Video from the industry's slowing streaming growth?