Google Raises Pixel Prices by $100 as RAM Costs Jump Sixfold to $12 per GB
Updated
Updated · 9to5Google · Jul 24
Google Raises Pixel Prices by $100 as RAM Costs Jump Sixfold to $12 per GB
3 articles · Updated · 9to5Google · Jul 24
Summary
$100 price increases are coming to the Pixel 11 lineup, and Google said dynamic price adjustments will also hit the broader Pixel family as memory costs keep climbing.
RAM prices surged to $12 per GB this year from $2.80 in 2025, a supplier-driven spike Google said it could no longer absorb after shielding buyers on existing devices.
Pixel 11 details remain under wraps until the August 12 launch event, though leaks point to a 12 GB entry Pixel 11 Pro instead of 16 GB and doubled 256 GB base storage on some models.
Google said it will lean on promotions, trade-ins and bundles to preserve affordability while also pushing Android and apps to use less memory so devices can ship with less RAM without hurting performance.
The squeeze may extend to in-market phones such as the Pixel 10a, underscoring how the memory crunch is reshaping pricing and hardware choices across Google's device lineup.