Sophie Cunningham's $120 Adidas Shoe Sells Out in Under 1 Hour
Updated
Updated · Fox News · Jul 24
Sophie Cunningham's $120 Adidas Shoe Sells Out in Under 1 Hour
3 articles · Updated · Fox News · Jul 24
Summary
Adidas sold out Sophie Cunningham’s $120 Crazy Energy player-exclusive shoe in less than an hour after Friday’s online release, with most sizes disappearing within minutes.
A launch video Cunningham posted with Adidas drew more than 500,000 views across Instagram and X in its first three hours, helping drive the rapid sellout.
The release adds to Cunningham’s rising profile beyond the court, where the Indiana Fever guard has become a viral social-media figure and a prominent voice on girls’ sports issues.
The deal is notable in a WNBA market where shoe launches usually center on bigger stars such as Caitlin Clark, Sabrina Ionescu, Angel Reese and A’ja Wilson.