Facebook Tests Full-Screen Video as Meta Lost 20 Million Users in Q1

2 articles · Updated · The Verge · Jul 24

Later this year, Facebook will test a reworked app that opens directly into a full-screen video feed for some users in video-heavy countries, with a possible US expansion next year.
Meta is pushing the shift after saying video now drives conversations, communities and commerce, while its apps collectively lost 20 million users in the first quarter of 2026.
Facebook also launched Seller, a stand-alone app for Marketplace merchants to manage listings, track performance and message buyers.
The move extends Meta’s broader effort to copy successful rivals: Reels was built to answer TikTok, Forum carved out a Groups space akin to Reddit, and Facebook is now adding free selfie-based verification alongside paid Meta Verified plans starting at $11.99 a month.