Updated
Updated · Deadline · Jul 23Apple Ends 'The Morning Show' With Season 5 After 28 Emmy Nominations
3 articles · Updated · Deadline · Jul 23Summary
- Apple said the fifth season of 'The Morning Show,' now in production and due next year, will be the drama's last.
- Jennifer Aniston and Reese Witherspoon said the ending was planned, with the final chapter written intentionally rather than as a sudden cancellation.
- Season 5 adds Jeff Daniels, Jesse Williams and Reneé Rapp to a cast led by Aniston, Witherspoon, Billy Crudup and Jon Hamm.
- The series was one of Apple TV+'s first originals, debuting on the service's 2019 launch day after a 2017 two-season order.
- Across four seasons, 'The Morning Show' has earned 28 Emmy nominations, though season four managed only one nod for Crudup.
Insights
With its flagship drama concluding, can Apple's prestige-focused streaming service find its next defining hit? Is Apple TV+'s billion-dollar content loss a sustainable strategy or a luxury only a tech giant can afford?