$275,000 annual pay for some Buc-ee's general managers, shown on a widely shared store sign, set off debate over whether six-figure careers still require a college degree.
The pay scale listed entry roles including cashiers, warehouse workers, maintenance staff and stockers starting at $20 an hour, with food service managers at $150,000 to $200,000.
X users split between calling the wages proof lucrative non-college paths exist and arguing the salaries reflect the workload of running one of the chain's huge, high-traffic stores.
TravelPulse editor Eric Bowman said Buc-ee's has evolved from a gas station into a road-trip destination, with oversized stores, heavy crowds, food offerings and branding helping explain the compensation and attention.