Oppo Tests 3 Find X10 Phones Against iPhone 17 Pro Ahead of September Debut

Q: With its last flagship pricier than an iPhone, will Oppo's new camera ambitions come with an even steeper price tag?

Yes—especially for the top-end model, Oppo’s camera push is likely to keep the Find X10 series at the very top of the market, and could push pricing higher still. That expectation is grounded in Oppo’s recent positioning. Its latest Ultra-tier flagship was already sold as a premium photography device with Hasselblad branding, large sensors, advanced telephoto hardware and pro video tools, and in some markets it was priced in the same bracket as, or above, Apple’s Pro iPhones. Oppo has also been moving more aggressively into premium segments, while broader industry costs for high-end components remain elevated. The new leaks point to exactly the kind of upgrades that usually raise prices: larger camera sensors, stronger periscope zoom hardware, and continued benchmarking against Apple’s iPhone 17 Pro. If Oppo is testing the Find X10, Find X10 Pro and Find X10 Pro Max directly against Apple’s flagship, that suggests it wants the series to compete on prestige as well as imaging performance. The biggest pricing risk is likely at the top of the range. A standard Find X10 may stay relatively closer to current flagship norms, but a Pro Max or Ultra-style variant with major camera hardware gains would be the most likely to exceed prior pricing. The September launch should clarify that, but based on Oppo’s recent flagship strategy, a cheaper camera-first flagship looks unlikely.

3 articles · Updated · GSMArena.com · Jul 23

Images shared by an X tipster show Oppo testing three upcoming Find X10 models in a camera rig alongside Apple’s iPhone 17 Pro.
The lineup is believed to include the Find X10, Find X10 Pro and Find X10 Pro Max, with the side-by-side setup pointing to camera benchmarking against Apple’s latest flagship.
Cases hide most hardware details, but the phones appear to use a two-part rear panel with a full-width rectangular camera island resembling recent iPhone styling.
Oppo is expected to unveil the Find X10 series in September, making further leaks and design details likely in the coming weeks.