Taco Bell Pushes $1 Lettuce-Free Enchiritos as Foot Traffic Drops More Than 30%
Updated
Updated · USA TODAY · Jul 22
Taco Bell Pushes $1 Lettuce-Free Enchiritos as Foot Traffic Drops More Than 30%
3 articles · Updated · USA TODAY · Jul 22
Summary
$1 Enchiritos went on sale at participating Taco Bell locations through 11:59 p.m. PT on July 22, with the lettuce-free item limited to five per purchase.
The promotion follows a sharp traffic slump after Taco Bell pulled Taylor Farms lettuce on July 17, when Placer.ai said visits were down more than 30% from the chain's typical Friday level.
4,173 laboratory-confirmed U.S. cyclosporiasis cases have been reported since May 1, the CDC said July 21, alongside more than 7,400 additional unconfirmed cases and 308 hospitalizations.
Taylor Farms remains tied to the outbreak even after an initial positive lettuce sample was later deemed a false positive, with the FDA still investigating the exact source.