Xbox Console Sales Jump 86% in June Ahead of August Price Hike

1 articles · Updated · Kotaku · Jul 22

Xbox unit sales in the U.S. rose 86% year over year in June, making it the brand’s biggest month of 2026 so far, though it still ranked third in both unit and dollar sales.
Circana tied the rebound to buyers moving ahead of an August price increase and to an easy comparison with June 2025, when the Switch 2 launch made Xbox’s prior-year showing unusually weak.
Hardware spending still fell 62% from a year earlier to $383 million because June 2025 included the Switch 2 launch, which drove a record $1 billion in monthly hardware spending.
Switch 2 spending dropped 79% year over year but remained the top-selling console by units and dollars in June and for 2026 to date, with its U.S. install base still 11% ahead of the original Switch on a time-aligned basis.
U.S. video-game spending totaled $4.5 billion in June, down 21%, while content spending fell 12%; subscriptions were the only segment to grow and year-to-date spending is just 1% below 2025.