Saquon Barkley Joins DIRECTV Campaign Against $1,000 NFL Viewing Hurdles

2 articles · Updated · Fox News · Jul 22

Saquon Barkley has partnered with DIRECTV ahead of his ninth NFL season, filming an ad that turns his signature hurdle into a metaphor for the obstacles fans face finding NFL games.
Up to $1,000 in viewing costs and the need to chase games across multiple platforms have drawn scrutiny from House Judiciary Chairman Jim Jordan, who says lawmakers are reviewing whether NFL policies comply with the 1961 Sports Broadcasting Act.
Barkley framed the deal around expanding access, saying the NFL still has not "scratched the surface" globally and that getting more eyes on games will help grow the sport.
The push comes as the Eagles star prepares for more international exposure after opening last season in Brazil, with Philadelphia scheduled to play Jacksonville in London in Week 5.