Updated
Updated · Variety · Jul 15
Avatar Aang Gets 1-Week LA, NYC Theatrical Run as Paramount Eyes Oscars
Updated
Updated · Variety · Jul 15

Avatar Aang Gets 1-Week LA, NYC Theatrical Run as Paramount Eyes Oscars

3 articles · Updated · Variety · Jul 15

Summary

  • July 24-30 will bring an awards-qualifying theatrical run for “Avatar Aang: The Last Airbender” at AMC theaters in Burbank and Manhattan, ahead of its Paramount+ debut on July 25.
  • Three daily showtimes in Los Angeles and New York give Paramount a path to campaign the film for next year’s best animated feature Oscar and other awards; tickets go on sale July 16.
  • The one-week run also restores a big-screen launch for the franchise after the film shifted from an October theatrical release to a primarily streaming rollout under Paramount+.
  • “Avatar Aang” is the first release from Avatar Studios, launched in 2021 to make films and series from the franchise that began with Nickelodeon’s 2005 animated hit.

Insights

With critics demanding a cinema release, is Paramount's Oscar run a strategic pivot or a costly mistake?
Did the catastrophic leak and viral piracy ironically help or hurt the film's blockbuster streaming debut?
Can Hollywood protect its blockbusters when a single hacker can leak an entire film before its release?