Dustin Poirier Apologizes After Atlanta Airport Arrest, Loses $200,000-Plus Bud Light Deal

Q: After calling alcohol 'poison,' what is the future of Dustin Poirier's own bourbon brand?

There is no public indication that Dustin Poirier has decided to shut down or sell his bourbon brand, Rare Stash, but its future is unclear because he has not commented on it since his arrest and embrace of sobriety. Poirier launched Rare Stash in 2022. After the Atlanta airport incident, he said alcohol is “poison,” stopped drinking, and said he could no longer represent products he does not use. That explains why he accepted losing the Bud Light deal, but he has not publicly applied that same reasoning to Rare Stash. The key distinction is that Bud Light was an outside sponsorship, while Rare Stash is his own business. That means he has more options than simply walking away. He could keep the brand operating while stepping back from promotion, bring in partners to run it, reduce his public association with it, or eventually exit the business. But as of now, none of those steps has been announced. So the factual answer is that Rare Stash still exists, and Poirier has not publicly said what he plans to do with it. His statements about sobriety raise obvious questions about whether he can continue to market a bourbon brand, but there is no confirmed decision yet.

3 articles · Updated · Yahoo Sports · Jul 21

A month after his Atlanta airport arrest, Dustin Poirier gave his fullest public apology yet and said the incident cost him his Bud Light sponsorship.
Bud Light terminated the contract immediately after Poirier was arrested for public intoxication and arguing with gate agents and a police officer, leaving a few hundred thousand dollars on the table.
Poirier said losing the alcohol sponsor ultimately made sense because he has stopped drinking and no longer wants to promote something he will not use.
The former UFC interim lightweight champion still plans to continue UFC media work on the "Deep Waters" podcast, framing the fallout as part of trying to improve his life after the misdemeanor case.