Updated
Updated · CarBuzz · Jul 18
Lamborghini Showcases 2 Customized Temerarios With 907-HP Hybrid Power
Updated
Updated · CarBuzz · Jul 18

Lamborghini Showcases 2 Customized Temerarios With 907-HP Hybrid Power

3 articles · Updated · CarBuzz · Jul 18

Summary

  • Two Ad Personam Temerarios are the latest showcase for Lamborghini’s customization business, pairing bespoke exterior and cabin treatments with the brand’s new supercar.
  • One car uses Grigio Crater Matt and Grigio Artis gray, while the other combines Celeste Fedra blue, Bianco Phanes white and the matte Alleggerita package; both feature suit-inspired Gessato pinstripes.
  • Inside, the darker car adds stitched and embroidered tailoring cues with leather, exposed carbon fiber and wool yarns, while the blue version swaps wool accents for Corsa Tex by Dinamica suede-like trim.
  • The Temerario replaces the Huracan with a plug-in hybrid setup delivering 907 horsepower from a twin-turbo 4.0-liter V8 and three electric motors, plus 0-62 mph in 2.7 seconds and a 213-mph top speed.
  • Lamborghini is using Ad Personam to tap high-margin demand from ultra-wealthy buyers; the first U.S. Temerario already carried a unique paint scheme that took 320 hours to apply.

Insights

With its fashion-inspired wool interior, is the hybrid Temerario pioneering sustainable luxury or just clever greenwashing for a supercar?
Is extreme personalization a new profit engine, or a necessary distraction from the compromised soul of hybrid supercars?
Can Lamborghini's hybrid V8 truly replace the iconic V10 sound and soul that defined its legendary supercars for decades?