Updated
Updated · The Verge · Jul 20
LG Cuts 27GX704A-B OLED Monitor to $379.99, a $420 Drop From Launch
Updated
Updated · The Verge · Jul 20

LG Cuts 27GX704A-B OLED Monitor to $379.99, a $420 Drop From Launch

3 articles · Updated · The Verge · Jul 20

Summary

  • $379.99 is the new low for LG’s 27-inch 27GX704A-B at Amazon and LG, about $70 below its recent pricing and far under its $799.99 launch price.
  • The discount stands out because sub-$400 OLED gaming monitors rarely pair a 1440p glossy WOLED panel with a 240Hz refresh rate; many cheaper rivals use QD-OLED panels that can give blacks a bluish tint.
  • LG’s model also keeps high-end gaming specs intact, including 0.03ms response time, Nvidia G-Sync compatibility, AMD FreeSync Premium Pro, and two HDMI 2.1 ports plus DisplayPort 1.4.
  • The monitor had already been selling for under $500 since May, but this latest cut pushes a relatively uncommon glossy WOLED option into a more mainstream price band.

Insights

With its price slashed by over 50%, what hidden compromises does this deeply discounted LG gaming monitor conceal?
Is this budget WOLED monitor a brilliant value or the last gasp of a technology facing obsolescence?