Sources

8 Total Sources

Diageo Pushes 690% More World Cup Displays to Win Beer Drinkers for Spirits

Center75%

Right25%

Diageo Leverages FIFA World Cup 2026 to Boost Spirits Sales Over Beer

American Craft Beer2d ago

World Cup Beers Sales Soar in U.S. – American Craft Beer

Yahoo Finance UK2d ago

The 2026 World Cup has been a tournament where alcohol brands hoped to win influence through sponsorship

Food Dive2d ago

The beverages that scored in the World Cup | Food Dive

IndexBox, Inc.1d ago

World Cup 2026 Sales Trends: Nonalcoholic Drinks and RTD Cocktails Lead Growth - News and Statistics - IndexBox

woodencork.com2d ago

Buchanan's DeLuxe FIFA World Cup 2026 | Limited Edition Blended Scotch – Wooden Cork

Diageo once owned Burger King and Häagen-Dazs. It sold them to run a drinks empire made of Guinness, Baileys, and 11 other billionaire brands | Fortune

Instagram2d ago

We're raising a glass to the final match with a special lineup of Don Julio cocktails. Plus, thanks to our friends @donjuliotequila, you'll have a chance to win a limited-edition FIFA 1942