Marcuard Heritage Targets Growth From $500 Million Singapore Base as Abu Dhabi Office Reaches Breakeven
Updated
Updated · finews.asia · Jul 17
Marcuard Heritage Targets Growth From $500 Million Singapore Base as Abu Dhabi Office Reaches Breakeven
1 articles · Updated · finews.asia · Jul 17
Summary
$500 million in Singapore assets are now “poised to grow markedly,” while Marcuard Heritage’s Abu Dhabi business has reached monthly breakeven after building a lower three-digit million asset base.
Executives said the two hubs require different playbooks: Singapore is shifting beyond discretionary mandates toward active advisory, while Abu Dhabi is focused on local client acquisition, hiring and network-building.
Credit Suisse’s collapse has helped the firm recruit talent and clients in Asia, but executives said the AT1 write-downs also damaged the appeal of “Swissness” and reduced demand for Swiss booking options.
Competition remains intense in both regions—especially for relationship managers—with Singapore and Hong Kong described as fiercely contested, while the UAE still has a thin pool of experienced private bankers.
Marcuard Heritage sees cultural integration, not Swiss branding alone, as critical to expansion, with Hong Kong, Bangkok and Kuala Lumpur cited as possible future hubs, though no concrete Hong Kong plan exists.