Updated

Updated · The Guardian · Jul 17

Trump Media to Sell Millisecond Access to Truth Social Posts as Stock Sits 76% Below $40

Updated

Updated · The Guardian · Jul 17

Trump Media to Sell Millisecond Access to Truth Social Posts as Stock Sits 76% Below $40

Q: Can selling access to presidential posts rescue a company whose stock has plummeted 84% since its public offering?

Probably not on its own. The new Truth API could create a real, higher-margin revenue stream because President Trump’s posts can move markets, and Wall Street firms, newsrooms and trading shops do pay for low-latency, machine-readable feeds. If TMTG can convert that demand into recurring contracts, it would be more valuable than relying mainly on advertising. But the scale of the company’s financial problems is much larger than what this product alone is likely to fix. TMTG reported only about $871,000 in revenue in the first quarter of 2026 while posting a net loss of $405.9 million. For 2025, it reported $3.7 million in annual revenue and a $712 million net loss. Its shares have fallen 84% since listing, and the stock hit a fresh low around the API announcement. Those numbers suggest the company needs a far broader turnaround than a single data product. The API does have strategic logic. It monetizes something scarce: verified, real-time access to posts from an account that investors and journalists already monitor closely. It may also reduce unauthorized scraping and open a second licensing market for AI training, though that area carries copyright and compliance risks. The bigger issue is whether demand is large and durable enough to materially change TMTG’s economics. Unless the API quickly produces meaningful recurring revenue at a scale far above the company’s current media business, it is more likely to help at the margin than to rescue the company.

3 articles · Updated · The Guardian · Jul 17

Truth PSI is set to launch next month, giving Wall Street firms and other institutions millisecond access to top Truth Social accounts before the broader public; Trump Media said it has already signed up customers.
12.9 million followers make President Donald Trump the platform’s biggest draw, and the company did not say whether his own posts—on issues such as Iran, tariffs and ICE raids—will be excluded from the paid feed.
Kevin McGurn, Trump Media’s new CEO, called the service part of a strategy to monetize proprietary assets and build recurring revenue as the company expands into crypto, financial services and nuclear fusion.
More than 70% of Trump Media’s value has evaporated since Trump took office, wiping out about $6 billion in shareholder wealth; the stock rose 0.6% Thursday to $9.63, still far below its pre-inauguration $40 close.
Conflict-of-interest experts say selling expedited access to a sitting president’s market-moving posts would improperly profit from public office, though federal rules cited in the report exempt the president and vice president.