Google Pixel 11 Starts at $899, Undercutting Pixel Value Pitch as iPhone 17 Opens at $799
Updated
Updated · Forbes · Jul 15
Google Pixel 11 Starts at $899, Undercutting Pixel Value Pitch as iPhone 17 Opens at $799
3 articles · Updated · Forbes · Jul 15
Summary
$899 deleted Amazon listings point to a 256GB base Pixel 11 price that would put Google's entry model $100 above the iPhone 17.
Higher memory and component costs appear to be driving the increase, following price pressure already seen on Samsung's Galaxy S26 line and the expected Galaxy Z Fold 8.
Google may try to justify the higher tag with Gemini Intelligence, pitching the Pixel 11 as an agentic AI phone that can complete multi-step tasks across apps with minimal user input.
That strategy carries risk because prompt-injection attacks remain unresolved; Google says layered safeguards and final user approval will protect purchases, but questions remain.
Pixel phones have often been heavily discounted after launch, so the real test is whether Google can still cut prices later while industry costs keep rising ahead of its August 12 event.