Oppo Restructures as OnePlus Exits US and Europe, Realme Leaves China This Week
Updated
Updated · 80.lv · Jul 16
Oppo Restructures as OnePlus Exits US and Europe, Realme Leaves China This Week
3 articles · Updated · 80.lv · Jul 16
Summary
OnePlus will stop operating in the US and Europe this week, while sister brand Realme will exit China under a broader Oppo restructuring, Bloomberg reported.
Rising costs and weaker smartphone demand are driving the overhaul; IDC said China phone shipments fell 4.3% in Q2 even as Oppo has held up better there.
Oppo is shifting resources toward stronger pockets of demand, including Central Europe and Realme sales in the Nordic region — Finland, Denmark, Sweden and Iceland.
OnePlus will keep operating in China for now, but its wider global shutdown — including India — is expected to extend to the rest of the world in 2027.