Janine Allis Takes Back Seat in Yo-Chi as Family Chain Reaches 72 Stores

2 articles · Updated · The Age · Jul 12

Yo-Chi has grown from four acquired frozen-yoghurt stores in 2020 to 70 across Australia and two in Singapore, with Janine Allis saying she is largely a "cheerleader" rather than the driving force.
Oliver Allis leads the brand direction and husband Jeff Allis advises the business, which Janine Allis said was primarily their vision rather than hers.
The chain’s expansion has stayed tightly within the family: Jeff’s siblings run Western Australia and South Australia stores, while niece Claudia Marro designs the distinctive shopfronts.
That model marks a notable exception for Allis, who says she usually warns against mixing business with family, even after building Boost Juice with Jeff into more than 1,000 stores across 15 countries.