Meta Jumps 6% After Muse Spark 1.1 Launch as Options Volume Tops 3 Times Average
Updated
Updated · CNBC · Jul 10
Meta Jumps 6% After Muse Spark 1.1 Launch as Options Volume Tops 3 Times Average
3 articles · Updated · CNBC · Jul 10
Summary
Meta shares rose more than 6% Friday to their highest level since April, extending an early-July rebound tied to its push to monetize AI.
Thursday's launch of Muse Spark 1.1 and earlier plans to sell access to Meta's AI computing capacity helped revive sentiment around the $1.7 trillion company after months of stock stagnation.
Options activity surged with volume running above three times the 30-day average, and 78% of the $1.8 billion premium tied to calls as traders chased further upside.
Short-dated bets dominated: the busiest trade was a $675 call expiring Friday that needed another 2% gain, while the most active later expiry was a July 17 $700 call needing a 6% rise.
The rally only brings Meta back to flat for 2026, still trailing the Nasdaq-100's 18% gain as investors weigh whether new AI products and cloud-style services can justify heavy spending.