Updated
Updated · The Associated Press · Jul 11
Haaland Scores 7 Goals in 4 Matches as 60 Million Instagram Followers Fuel 'Babygirl' Craze
Updated
Updated · The Associated Press · Jul 11

Haaland Scores 7 Goals in 4 Matches as 60 Million Instagram Followers Fuel 'Babygirl' Craze

3 articles · Updated · The Associated Press · Jul 11

Summary

  • Seven goals in four World Cup matches have turned Norway striker Erling Haaland into more than a tournament star, with fans recasting the 25-year-old as the internet’s “babygirl.”
  • His 6-foot-5 frame and elite finishing contrast with goofy Snapchat filters, cheeky selfies and self-mocking posts, a mix that has pulled in even non-soccer fans.
  • Nearly 60 million Instagram followers, viral memes and a Haaland look-alike contest in the U.S. show how his online persona has widened his appeal ahead of Norway’s quarterfinal against England.
  • Researchers cited by AP said Haaland’s rise reflects stronger parasocial bonds between athletes and fans, as players now shape their own image far beyond interviews and press conferences.
  • That dynamic is also pushing soccer players deeper into pop culture, with fans building narratives around Haaland’s friendships, appearance and off-pitch personality as much as his goals.

Insights

Is Erling Haaland's American popularity a fleeting World Cup trend or the start of a new sporting icon in the US?
With his team battling sickness, can Haaland's individual brilliance be enough to defeat England in the quarterfinals?
How did Norway, a nation of 5.5 million, build a system to produce a global football superstar and challenge giants?