Disney's Live-Action Moana Opens to $43 Million as Analysts Question Remake Strategy
Updated
Updated · Business Insider · Jul 13
Disney's Live-Action Moana Opens to $43 Million as Analysts Question Remake Strategy
3 articles · Updated · Business Insider · Jul 13
Summary
$43 million in domestic ticket sales left Disney's live-action "Moana" barely ahead of last year's troubled "Snow White," turning one of the studio's safest franchises into a clear opening-weekend miss.
Analysts said the remake gave audiences little reason to leave home because it closely copied the 2016 animated hit instead of offering a fresh take.
Timing also hurt: Disney returned to the property just two years after billion-dollar "Moana 2," limiting nostalgia and leaving families saturated with the brand.
Crowded competition added pressure, with "Toy Story 5," Universal's "Minions & Monsters" and even the World Cup pulling at the same family audience.
The weak debut is fueling broader doubts about Disney's animation-to-live-action formula, which had long been treated as a low-risk box-office engine.