Brands Mock PlayStation's 2028 Disc Exit as Gamers Push Back
Updated
Updated · Creative Bloq · Jul 4
Brands Mock PlayStation's 2028 Disc Exit as Gamers Push Back
1 articles · Updated · Creative Bloq · Jul 4
Summary
January 2028 became the punchline after Sony said PlayStation games would stop coming on discs, prompting a wave of brand posts across X that turned the backlash into an April Fools'-style parody spree.
Nintendo, KFC Spain and Domino's UK led the satire, joking about key-card cartridges, app-only food sold as "fake PNGs," and downloadable pizzas that exist only in consumers' imagination.
Tech and gaming companies extended the bit by flipping digital products physical—GitHub offered repo CD-ROMs, ProtonVPN joked about sending employees, and RESPAWN said chairs would be distributed via codes.
Retailers and preservation-focused brands took a harder line, with GameFly vowing to keep renting discs and iam8bit arguing physical games still matter for ownership, preservation and consumer choice.