Updated
Updated · GoNintendo · Jul 3
Pokémon Company Adds ID Checks and Made-to-Order Sales to Curb TCG Scalping
Updated
Updated · GoNintendo · Jul 3

Pokémon Company Adds ID Checks and Made-to-Order Sales to Curb TCG Scalping

3 articles · Updated · GoNintendo · Jul 3

Summary

  • The Pokémon Company is rolling out made-to-order sales, marketplace agreements and My Number card verification for some online priority drawings to limit bulk buying of scarce TCG products.
  • Shuntaro Furukawa disclosed the steps at a Nintendo shareholder meeting, saying limited-quantity cards have been bought in large volumes and resold at inflated prices.
  • The ID checks would use Japan’s government-issued My Number cards, targeting lottery-style sales where demand has overwhelmed normal retail access.
  • Nintendo said it is in contact with The Pokémon Company on ways to get products to consumers as the trading card boom leaves many fans reliant on resellers.

Insights

As cards become assets, can Nintendo stop its TCG from turning into a stock market?
Will Japan's digital ID system finally defeat the scalper bots targeting Pokémon cards?
With 10 billion cards printed last year, why are Pokémon packs still impossible to find?