Madonna Launches 15th Album Confessions II With Grindr at London Party
Updated
Updated · Mashable · Jul 3
Madonna Launches 15th Album Confessions II With Grindr at London Party
3 articles · Updated · Mashable · Jul 3
Summary
London's Magazine venue hosted Madonna just after midnight as she unveiled Confessions II with a live set for Grindr guests, performing new tracks including "I Feel So Free," "Bring Your Love" and "Love Sensation."
Thousands queued outside the Greenwich club, where giant pink-booted inflatable legs and a branded entrance underscored a major promotional push by Grindr and Warner Records for the album released Friday.
The campaign had already taken over Grindr's app and a Times Square Pride event, adding Madonna-themed features such as geolocated icons, interviews, vinyl preorders and album-linked kink tags.
Confessions II is Madonna's 15th studio album and a sequel to 2005's Confessions on a Dance Floor, extending her long-standing ties to LGBTQ+ audiences with a dance-focused return.