MS NOW Replaces Weekend Live Show With Podcasts as Q1 Downloads Hit 35.8 Million
Updated
Updated · podcastnewsdaily.com · Jun 26
MS NOW Replaces Weekend Live Show With Podcasts as Q1 Downloads Hit 35.8 Million
3 articles · Updated · podcastnewsdaily.com · Jun 26
Summary
Starting June 27, MS NOW will drop “The Weekend: Primetime” from weekend evenings and air video podcast episodes from Chris Hayes, Nicolle Wallace and other network talent.
35.8 million podcast downloads in the first quarter and the strong launch of “Crooked on MS NOW” drove the shift, with executives saying the taped series was the network’s best launch in three years.
The programming change ends live weekend shows after 6 p.m. ET, triggers a small number of layoffs and comes with role changes for several hosts.
Alex Witt will leave later this year after 27 years at the network as MS NOW says it is redirecting weekend resources toward direct-to-consumer growth, new partnerships and live audience events.