Updated
Updated · 9to5Google · Jun 24
Google Opens Play Store to External Payments, Cuts Fees to 10% on First $1 Million
Updated
Updated · 9to5Google · Jun 24

Google Opens Play Store to External Payments, Cuts Fees to 10% on First $1 Million

3 articles · Updated · 9to5Google · Jun 24

Summary

  • June 30 marks the start of Google’s new Play Store rules in the US, UK and European Economic Area, letting Android developers use external payment links or alternative in-app billing alongside Play distribution.
  • The fee on the first $1 million in annual earnings drops to 10% regardless of billing method, down from the long-standard 30%; developers using Google Play Billing still pay an extra 5% billing fee.
  • After the first $1 million, rates vary by transaction type and whether a purchase comes from a new install or an existing install, while auto-renewing subscriptions keep the 10% service fee.
  • Google said the changes follow its long legal fight with Epic Games, and additional fee reductions tied to its Level Up and Apps Experience programs are due to begin in September.

Insights

Will Google's new payment rules actually save developers money or just introduce complex new costs?
Does Google's settlement create real app market competition or just change the rules of its monopoly?