Slate Says $24,950 Electric Pickup Will Profit on Every Unit as Options Lift Revenue
Updated
Updated · Jalopnik · Jun 26
Slate Says $24,950 Electric Pickup Will Profit on Every Unit as Options Lift Revenue
3 articles · Updated · Jalopnik · Jun 26
Summary
Faricy told CNBC every Slate electric pickup will be gross-margin positive at its new $24,950 starting price, with the startup targeting company profitability before 2027.
That economics rests on a stripped-down base model and paid add-ons for features many rivals include, after the loss of the $7,500 U.S. EV tax credit forced Slate to reset pricing.
80,000 vehicles is Slate's stated breakeven point, below its planned 150,000-unit capacity in Warsaw, Indiana and below reported reservation totals that earlier reached 180,000.
60% of buyers are expected to choose SUV conversions, lifting prices to $29,950 for the squareback and $31,950 for the fastback, giving Slate more room to beat startup EV peers still posting heavy losses.
With $1.4 billion raised, will Slate's low-cost strategy finally make an EV startup profitable?
Is Slate’s customizable, screen-free EV the future of mobility or a bet against consumer habits?
Breaking the $30,000 Barrier: Slate Auto’s “Blank Slate” EV Pickup and the Future of Customizable, Low-Cost Electric Vehicles
Overview
Slate Auto has officially opened preorders for its 'Blank Slate' electric pickup, making waves with a base price of $27,500—nearly half the average new vehicle price. This aggressive pricing strategy positions the truck as a disruptor in the EV market. For nearly four years, Slate Auto has focused on developing the vehicle and reindustrializing its Warsaw Factory, driven by a strong commitment to affordability. The company's efforts aim to deliver a practical and accessible electric truck, challenging industry norms and offering a compelling option for budget-conscious buyers.