Fox Buys Roku for $22 Billion, Creating No. 3 TV Viewership Company
Updated
Updated · ZDNet · Jun 22
Fox Buys Roku for $22 Billion, Creating No. 3 TV Viewership Company
3 articles · Updated · ZDNet · Jun 22
Summary
$22 billion is the price Fox agreed to pay for Roku, with the deal expected to close next year and create the third-largest company by TV viewership.
Fox says it will keep Roku an open, partner-friendly platform, countering fears that the smart-TV system will steer users toward Fox content or sideline rival streaming apps.
Roku's $613 million in first-quarter revenue underpins that argument, as analysts say Fox is buying a profitable distribution and advertising business rather than a platform to wall off competitors.
Tubi and The Roku Channel are also expected to remain separate; Fox CEO Lachlan Murdoch said the services are complementary and overlap by only about one-third of viewership.
The deal extends Fox's push deeper into streaming and connected TV, adding Roku's operating system and ad reach to a portfolio that already includes Tubi.
As media giants buy the platforms we use, are viewers losing real control over what they watch?
With media's future controlled by fewer companies, what happens to the diversity of news and independent voices?
Fox Acquires Roku in $22 Billion Deal: How the Merger Will Reshape US Streaming and TV Advertising
Overview
In 2026, Fox Corporation announced a major move to acquire Roku, Inc. through a two-step cash-and-stock merger, marking a significant consolidation in the streaming TV industry. Each Roku share will be exchanged for Fox stock and cash, reflecting Fox’s strong financial position and commitment to shareholder returns. Fox’s leadership highlighted Roku’s pioneering role in streaming, aiming to combine Fox’s premium content and financial strength with Roku’s leading platform. This strategic merger is set to reshape the competitive landscape, as both companies join forces to drive growth and innovation in the rapidly evolving world of streaming television.